Apple charges iPhone 18 Pro users up to 3 times its cost for storage upgrades: What buyers pay

Mint - Nov 7, 2026

Apple charges iPhone 18 Pro buyers up to three times its estimated cost for storage upgrades, a Wall Street Journal analysis found. The company reportedly makes an estimated $408 on the 1TB upgrade and $750 on the 2TB variant, highlighting the hefty margins it earns from higher-capacity models.

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