Travel’s creative gap: new research shows why the sector is falling behind on paid social

Breaking Travel News - Nov 7, 2026

Travel brands trail other categories on Meta and TikTok because they show most travellers the same few ads, on platforms that now reward variety, according to new research from technology-led performance and creative agency Nest Commerce. The study, conducted with research firm NewtonX, surveyed 54 senior travel marketers in the UK, Europe and the US, including major airlines, international hotel groups and leading online booking sites.

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Travel’s creative gap: new research shows why the sector is falling behind on paid social

More News

F.A.A. to Phase Out Floppy Disks in Air Traffic Control Towers

These Newly Elected Lawmakers Know Something Trump Doesn’t: Science

'Megatsunami' could reach US East Coast in just hours after catastrophic volcano collapse in Spain, scientist claims

What really happens when you die? Scientists find 'credible' evidence your consciousness lives on after your brain shuts down

Why the US midterms sparked an AI stock selloff

Motorola Signature 27 launched: 200MP camera, Gemini AI, 7,000mAh battery and GrapheneOS support — what’s new?

Why the Tech Right Lost Big This Week

SpaceX prepares for November Starship flight 15: what to know

Elon Musk admits defeat as Tesla ends production of recall-plagued Cybertruck

Nonflammable gel membrane could help batteries run twice as long on a single charge

U.S. Global Health Strategy Jeopardizes Prevention of Pandemics, Experts Warn

What Shaped Anthropic CEO Dario Amodei’s Thinking on A.I.

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