This startup wants to turn idle user car inventory into rental revenue

TechCrunch - Oct 1, 2026

When Igor Dobrianskyi looks at a car dealership lot, he doesn't see rows of cars — he sees millions of dollars just sitting there, depreciating, while people who only need a car for a few months are stuck paying too much for too little choice, so he built MyMonthlyCar, a platform that lets dealers rent out their idle used cars month to month (with an option to buy), and it's now one of the startups showing off at this year's TechCrunch Disrupt, running October 13 to 15 in San Francisco.

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