Merchants must look beyond fraud in the use of AI to unlock a data goldmine

Inclusive global payments platform, Ecommpay, has published a new white paper - Earning insight from every transaction: optimising enterprise-wide performance through AI and payments data - that challenges the current narrow use of AI in e-commerce. While the application of AI is well-proven for fraud prevention, the payments innovator believes e-commerce merchants are missing the opportunity to use AI to interrogate the immense volume of transaction data for enterprise-wide benefits. It believes PSPs have a critical role to play in shifting the use of AI.