Proctor & Gamble’s ‘Daredevil’ Marketing Campaign with Men’s Health Magazine

Men's Health Magazine collaborated with Procter & Gamble Company (PG) to create a 'Daredevil' marketing campaign with P&G's award-winning men's grooming products featured in MH’s Winners Playbook.

Las Vegas, United States - August 14, 2019 /PressCable/ —

Hollywood, CA / The Procter & Gamble Company (PG) and Men’s Health (MH) Magazine collaborated to create a ‘Daredevil’ marketing campaign featuring P&G’s award-winning consumer men’s grooming products featured in MH’s Winners Playbook.

A daredevil of sorts when it comes to capturing the perfect image, top celebrity photographer and commercial photographer Michael Grecco was commissioned to lead this creative joint advertising and marketing collaboration between Men’s Health (MH) Magazine and The Procter & Gamble Company (PG).

“I’ve worked with Michael Grecco for 22 years. I consistently go back to Michael because he has such an eye and such a talent that you really can’t put your finger on it,” said Jeff Griffith, Creative Director of Marketing and Advertising for Men’s Health Magazine.

Andre De Silva was a perfect fit as “The Daredevil” for the Men’s Health Magazine Winners Playbook. De Silva has been a Hollywood Stuntman for years appearing in numerous movies and television shows.

Andre De Silva award-winning “Daredevil” from Men’s Health Winners Playbook. Source: Michael Grecco

The Men’s Health ‘Winners Playbook’ features three winners in their respective fields that share with readers what drives their success. Advice coming straight from professional men at the top of their game. The playbook is positioned as a must read for every guy who’s in it to win it.

“If I can smell myself sweating, that’s a huge distraction. Good grooming helps me focus. I present myself as fit, young and healthy, so my grooming reflects that,” said Andre De Silva when asked about how personal grooming enhances confidence.

De Silva’s winning game plan each day includes Procter & Gamble’s (P&G) Old Spice Sweat Defense Pure Sport antiperspirant & deodorant, Scope Dual-Blast mouthwash and Gillette Fusion ProGlide Styler shaver. These P&G grooming and personal hygiene products were named Best Antiperspirant / Deodorant, Best Rinse and Best Razor respectively, by Men’s Health Magazine.

“Andre was fearless hanging precariously from a stunt rigging set up high above on a New York City rooftop. The challenge was it rained most of the day, and we finally had a break in the weather to get set up. Just as night was approaching, we captured several great images with the iconic New York skyline in the background,” said Grecco.

See the full behind-the-scenes video of the two-day commercial photoshoot by Grecco.

About Men’s Health Magazine

Men’s Health (MH) Magazine and MensHealth.com is the world’s largest men’s magazine brand for both in-print and digital, with 35 editions in 59 countries. It is also the best-selling men’s magazine on USA and UK newsstands. Published by Hearst Communications (Hearst), a mass media and business information conglomerate consisting of newspapers, magazines, television channels and television stations with over $10 billion per year in revenues. Hearst Magazines Division is one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and over 300 international editions, including 19 magazines in the United Kingdom (UK).

About the Procter & Gamble Company (PG)

The Procter & Gamble Company (PG) is a multinational consumer goods power-house with a current market cap value of $292 billion and generates over $66 billion per year in revenue. P&G’s product portfolio consists of 65 leading brands specializing in a wide range of personal health, consumer health, personal care and hygiene products. P&G’s consumer products break down into these consumer goods categories, including: beauty, grooming, health care, fabric & home care, baby, feminine & family care.

About Michael Grecco

Michael Grecco is an extensive award-winning top Celebrity Photographer and Commercial Photographer with a photography career spanning 41 years, with studios in both Los Angeles, CA and New York City, NY.

Grecco’s cover shoots of other business and entertainment industry heavyweights are numerous. Other notable publications and magazine covers Grecco’s photography work has graced, include: Forbes, Business Week, TIME, Newsweek, People, Harper’s Bazaar, GQ, Maxim, Esquire, Playboy, New York Magazine, LA Times, TV Guide, Entertainment Weekly, ESPN Magazine, Men’s Health and Sports Illustrated, just to name a few.

Grecco can be found traveling the globe over 200+ days each year on high-end commercial, advertising, editorial and entertainment photoshoots and cover shoots for many recognizable celebrities, iconic business greats and global brands. For more information on retaining Michael Grecco and his creative team, call +1-310-452-4461 or visit https://MichaelGrecco.com

For News Media and Press Inquiries

Contact Rachel Adams, Media Relations at Photographers PR. Email rachel.adams@photographerspr.com or call +1-702-997-1222 ext.625.

Contact Info:
Name: Rachel Adams
Email: Send Email
Organization: Photographers PR
Address: 9030 W Sahara Ave # 400, Las Vegas, Nevada 89117, United States
Phone: +1-877-463-9777
Website: https://PhotographersPR.com

Source: PressCable

Release ID: 88907824

Latest News

Russian capsule carrying robot fails space station docking

Aug 25, 2019

MOSCOW — A Russian space capsule carrying a humanoid robot has failed to dock as planned with the International Space Station. A statement from the Russian space agency Roscosmos said the failure on Saturday was because of problems in the docking system. It said the space station itself and the six-person crew are safe. Roscosmos head Dmitry Rogozin said on Twitter that a new docking attempt would be made on Tuesday. The capsule was launched Thursday as part of tests of a new rocket that is expected to replace the Soyuz-FG next year. It is carrying a robot called Fedor,...

India's ex-Finance Minister Arun Jaitley dies at 66

Aug 25, 2019

NEW DELHI — Arun Jaitley, India's former finance minister and a key member of Prime Minister Narendra Modi's first-term Cabinet, has died. He was 66. A statement by the All India Institute of Medical Sciences announced Jaitley's death on Saturday. He was admitted to a New Delhi hospital two weeks ago after he complained of breathlessness and restlessness. Jaitley held the finance portfolio in Modi's Hindu nationalist-led government from 2014 through this year but chose not to run for reelection in May's polls because of poor health. Jaitley was diabetic and had bariatric — weight-loss surgery — in 2014, received...

APNewsBreak: US government unveils final Utah monument plan

Aug 25, 2019

SALT LAKE CITY — The U.S. government's final management plan for land in and around a Utah national monument that President Donald Trump downsized doesn't include many new protections for the cliffs, canyons, waterfalls and arches found there, but it does include a few more safeguards than were in a proposal issued last year. The Bureau of Land Management's plan for the Grand Staircase-Escalante National Monument in southwestern Utah codifies that the lands cut out of the monument will be open to mineral extraction such as oil, gas and coal as expected, according to a plan the agency provided to...

Russian doctor has trace of radiation after explosion

Aug 25, 2019

MOSCOW — More than 100 Russian medical workers who helped treat victims of a recent mysterious explosion at a military testing range have undergone checks and one man has been found with a trace of radiation, officials said Friday. The Aug. 8 incident at the Russian navy's range in Nyonoksa on the White Sea killed two servicemen and five nuclear engineers and injured six others. It was followed by a brief rise in radiation levels in nearby Severodvinsk, but the authorities insisted it didn't pose any danger. The Arkhangelsk regional administration said Friday that 110 medical workers have undergone checks...

California sails toward biggest salmon harvest in years

Aug 25, 2019

SAN FRANCISCO — Trolling off the California coast, Sarah Bates leans over the side of her boat and pulls out a long, silvery fish prized by anglers and seafood lovers: wild king salmon. Reeling in a fish "feels good every time," but this year has been surprisingly good, said Bates, a commercial troller based in San Francisco. She and other California fishermen are reporting one of the best salmon fishing seasons in years, thanks to heavy rain and snow that ended the state's historic drought. It's a sharp reversal for chinook salmon, also known as king salmon, an iconic species...

Broaden News

About Us

In-Depth Science delivers comprehensive and compelling news and analysis on everything science and technology, seven days a week in a reader-friendly format.

Contact us: sales@indepthscience.com